I am sure, AAPKA COLORS, with its myriad hues of entertainment, will spread its magic in the United States as well, as it did in India." Now, by taking on the responsibility of being its brand ambassador, I feel honored in being able to partner with a media channel that has been a conduit of social change while churning out excellent quality entertainment. Amitabh Bachchan, Brand Ambassador – AAPKA COLORS, said, "Though my association with the Indian channel began recently with one of its most successful shows in recent times - Bigg Boss Season 3, I've been watching it for over a year. Introducing the channel to millions of his fans in the US, Mr. The weekends on AAPKA COLORS will be dedicated to bringing the biggest and the best of blockbuster Bollywood films and format shows. Given that and DISH's robust distribution, I've no doubts that we'll replicate our success in the US market as well." He further added, "One of our key strategies for this market is that there will be no lag in the telecast of episodes versus India thus ensuring that the viewers in this market are always up to speed with all of our key shows." Said Rajesh Kamat, Group COO – Viacom18 and CEO – AAPKA COLORS, "Our unique concepts and fresh approach to programming have made our shows and characters, household names in India. As Viacom18 now expands its footprint to other territories, I am confident that the growth trend will continue." It's extremely gratifying to see the kind of strides Viacom18 has made in that market over the last two years. The launch of AAPKA COLORS on DISH Network is another significant step in our evolution of providing market leading programming for the aware and connected Indian consumer in the United States."īhavneet Singh, Viacom18 Board Director and Managing Director and Executive Vice President of MTV Networks International's Emerging Markets group, said, "India has always been a significant market for us and our continued investment and development of the Viacom18 portfolio really illustrates our long-term commitment to the Indian market. DISH Network has led international programming innovation for the U.S.
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is part of Viacom18's aggressive growth plans to extend this successful franchise of our flagship brand outside India."Ĭommenting on the partnership with Viacom18, Chris Kuelling, vice president of International Programming for DISH Network, said, "With the addition of AAPKA COLORS to our platform of high value Hindi channels, our viewers are assured of watching all the top rated TV programs from India. 1 rated general entertainment channel in India. Speaking about the launch, Haresh Chawla, Group CEO Viacom18 and Network18, said, "Over the last 18 months, COLORS has risen to become the No. And introducing the channel and its key shows and characters to the Hindi speaking diaspora in the US, will be India's hugely popular film and television superstar– Amitabh Bachchan. Viewers can watch AAPKA COLORS on DISH Network Ch. The channel is available in DISH Network's Hindi Mega Pack, which currently offers 16 other premium Hindi channels, and the Hindi Super Pack, both of which include all of the top rated general entertainment channels from India.
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Also present at the conference were child artists from AAPKA COLORS' flagship drama series Balika Vadhu - Avika (Anandi) and Avinash (Jagdish).ĪAPKA COLORS (known as COLORS in India) provides ground-breaking shows, unrivaled concepts and revolutionary programming style. The announcement was made through a press conference, held today in New York, by Haresh Chawla, Group CEO - Viacom18 & Network18, Chris Kuelling, vice president of International Programming for DISH Network and Rajesh Kamat, Group COO - Viacom18 & CEO – COLORS. with its unique blend of entertainment through scripted series, reality shows, game shows and blockbuster Bollywood films. AAPKA COLORS aims to entertain the widespread South Asian community residing in the U.S. The channel is being distributed through DISH Network, the leader in international programming. (NYSE: VIA and VIA.B) and Network18, one of India's leading entertainment conglomerates, today announced the launch of its flagship channel in the United States – AAPKA COLORS. Ltd., an equal joint venture between Viacom Inc. Viacom18's AAPKA COLORS Launches in the United States 14.9 KB
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